#SpaVoice 🎃
November 2019
Welcome to Pumpkin Season!

It's that time of year again, when the leaves gradually lose their green hue revealing an array of red, orange and gold. Colourful trees provide backdrops for walks in the park and the wildlife are busy stock piling to get themselves through the winter. 

The onset of Autumn means 'Trick or Treaters' have been out in elaborate costumes with lanterns to scare the neighbours and collect candy. Bonfires are ready to be lit, warming hands on a chilly night.

However, November to us at the UKSA means ‘National Spa Week’. All change this year. Now it is a trade focused campaign (running 4-10th) created to provide you, in all areas of the industry, with ideas and initiatives for your teams, your business and yourself. Read on for an introduction to some of the contributing experts.

With the end of British Summer Time upon us we can now take time to plan our hibernation. Juliet Wheater provides some useful advice in her ‘Power of Sleep’ article ensuring we maximise the benefits from our nightly recharge.  

Sean O'Sullivan from The Pool Lift Company talks us through disability access, opening the spa industry to everyone so no one is left disappointed when they reach the pool-side.

Finally there are tips for going Facebook Live! 

And with National Spa Week commencing on November 4th, now is the perfect time to take the plunge.

Also we look forward to seeing you at this month’s events: Shine Your Light Awards and Spa Life.

Jean-Paul Blissett & Clare Dickens 
Spa Voice Editors

The Changing Face of National Spa Week?
by Juliet Wheater
National Spa Week is to take place this year as from 4th– 10thNovember with an all new 360 approach. A new trade-only campaign, educational and value-added content has been crafted by handpicked industry and outside industry experts, as they offer their insight into seven topical subjects, under the over-arching challenge of "Workplace Wellness". 

Differing daily content will be shared to our members via podcast discussions, articles and video. 

Some experts we’d like to thank include: 

Leigh Fell, Founder & Chief Executive of Caritas Neuro Solutions Ltd, trained in various types of emotional wellbeing coaching including CBT (cognitive behavioural therapy), Harmonising (mindfulness based self-confidence coaching), NLP (neuro linguistic programming) and mental health first aid. Leigh is also the first person in the UK to roll out ‘Bloom’ resilience training in schools, which is a project run by Mental Health UK and Support in Mind Scotland and funded by Lloyds bank, training young people how to cope with normal day to day life challenges and stressors. 

Our thanks also to Iain R Bell of Executive Fitness Foundation. Iain is an international wellness and health consultant with a track record in Education and corporate wellness for over 25 years. A college and University Edinburgh lecturer on health fitness and longevity Iain also founded The Executive Fitness Foundation in 1991 designing bespoke programmes in nutrition, detoxing, meditation, strength, conditioning, posture and biomechanics.
His Foundation has managed all private Personal Training and Wellness at One Spa in Edinburgh since 2003 and led exclusive fasting and detox programmes in India, Thailand and Europe.
Iain’s Wellness vision is to live our lives with passion, positivity and purpose.

To Helena Field of SpaPulse, a job listings site, specialising in spa and serving the global Spa community, which was launched in July 2018. Helena connects like-minded professionals and helps launch/advance their careers in this rewarding and rapidly expanding industry. 

Further thanks also to Natalie McMillan, Managing Director of McMillan and Associates Ltd. Natalie chatted with our Chairman, Adam Chatterley about her significant experience of working with businesses to develop their strategy and approach to their workforce. She is passionate about helping business to understand the importance of their people if they want to be successful and profitable. Having been a CEO of a £70m business she is better placed than most to understand the commercial incentives of well-being and taking care of you staff.

It was our pleasure to also speak with Lopo Champalimaud, CEO of Treatwell, the largest hair & beauty booking service in the world (except for Japan)! One of our experts, covering the topic of Business Health, Lopo talks us through, whilst working for Lastminute.com, his realisation for potential disruption and the fact that the health, wellness & beauty industry at that time, had failed to join the internet revolution.

See the daily topic schedule that will make up this year’s trail blazing, National Spa Week: 

Mon 4thNovember – Employee Mental Health 
Tues 5thNovember – Employee Physical Health 
Weds 6thNovember – Recruitment & Retention 
Thurs 7thNovember – Commercial Health 
Fri 8thNovember – Business Health 
Sat 9thNovember – Leadership 
Sun 10thNovember – Employee Financial Wellness 

We ask our member participants, to take from, learn from and act upon, the carefully curated information, provided for the benefit of themselves, their team members and their business as a whole. 

The Power of Sleep
by Juliet Wheater

Sleep deprivation is detrimental to our physical and mental health. When was the last time you had a restful, undisturbed night’s sleep? Although it's vital for our health and wellbeing, seemingly most of us just aren’t getting enough. While you’re sleeping, your brain is preparing for the next day. It’s forming new pathways to help you learn and remember information and the body is healing and repairing itself. 

According to The Sleep Council, when we first fall asleep we enter non-rapid eye movement sleep (NREM). This is divided into three stages, with each becoming progressively deeper. NREM1 and NREM2 are light phases of sleep, from which we can be easily roused. NREM3 becomes deeper and if woken, we can feel . . .

Disability Access for National Spa Week by the Pool Lift Company
by Sean O'Sullivan
We all know that the tranquillity of a spa instantly makes you feel more relaxed and that the health benefits are endless; which is why it is so important that those who are elderly, disabled or recovering from injury have access to these facilities.  Ideally spas should have treatment rooms with wide doors for wheelchairs, hydraulic beds which are easy to lower and raise, fully equipped disabled changing rooms, facilities on one level and step free access to swimming pools and hot tubs.

Whilst a new build can easily achieve a fully accessible spa, and depending on budget, install innovative solutions such as moveable pool floors, many spas have physical barriers like steps or a difference in . . .

It's Time to Embrace Facebook Live
by Juliet Wheater
Public speaking is often the one thing that really worries people, professionals included. This fear can create an aversion to speaking to a group of people as well as, now quite often required, speaking to camera. However, it's high time the spa professional took to Facebook Live to showcase their fantastic businesses, services and facilities. 

Many marketers use Facebook Live to communicate their brand stories and to build authentic, intimate connections with followers and potential clients; so can the Spa Manager. 

In April 2016, Facebook launched Facebook Live, a live video streaming service that allows anyone to broadcast from their mobile devices straight to their Facebook newsfeed. 

Since its launch, live streaming video has exploded in popularity, particularly the Facebook Live, where according to Vimeo, 78% of online audiences watch Facebook Lives (2018). 

Facebook Live Ideas
If you’re keen to embrace Facebook Live videos but aren’t sure what to talk to your viewers about, a great place to start is with education. Perhaps you might like to highlight or showcase any of the following: 
  • Retail product education
  • Differing skincare treatments and their benefits 
  • Facilities tour 
  • Client testimonials 
It’s important to mention that while it’s perfectly acceptable to make a few errors whilst filming a Facebook Live, you should have an outline plan as to what you’d like to get across to your audience. A little planning, will make sure that you present yourself and your business in the best possible light. Although having said that, do try and have an element of spontaneity as it’s all about the interactive nature of this medium.

To learn more about using Facebook Live in your business click the button below . . 
Dates for Your Diary . . .
6thNOVEMBER – Shine Your Light Awards 

3-7pm at Camellias Tea House, 64 Great Russell Street, London, WC1B 3BL

These awards work to recognise and reward individuals that shine their light so brightly for others and allow the true beauty of our industry to sparkle.

Hailed as the people’s award for contribution, the tpot awards will be for those that give back amidst their community. Individuals that go up and above to serve and demonstrate that the power of touch is, and always will be our greatest gift. 

12thNOVEMBER - Spa Life International 

As part of the exciting SPA LIFE UK Convention, the conference programme has been developed to improve the quality of management education to the UK’s diverse and rapidly developing spa and wellness sector.

The Spa Life Conference 2019 takes place on Tues 12th November at the Hilton DoubleTree Hotel, Paradise Way, Coventry CV2 2ST. 
This year's Conference will have two consistent themes: (i) Leadership (ii) How to monetise wellness.

Opening Keynote Address: 9:15am
Breakout Sessions run from 10:30 - 3:00pm
Hot Seat Symposium: 3:00 - 4:00pm

The Convention will finish at approx 4:30pm.

To book your place at the Spa Life International UK Convention 2019 visit www.spa-life.co.uk 

Spa Director Assemblies 

Scotland - Monday 18th November at Sheraton Grand Hotel and Spa, Edinburgh - 14:00-16:00pm

London - Wednesday 20th November at Sofitel T5, Gatwick 1:30pm - 3:30pm 
A Note from the Chair . . .
I really need not say a great deal in this edition of SpaVoice because, believe me, you are going to be hearing enough from me in November.

If you've not already picked up on it, next week is National Spa Week . . . but not just any normal NSW. We've completely changed the concept this year after realising that despite our best efforts to promote the incredible benefits of spa to the public, all our wonderful national press wanted to do was promote discounted offers, which is pretty much the opposite of what we were aiming to do. 

So this year it's a trade campaign highlighting various aspects of wellness in the workplace and as part of the exclusive content, I will be talking to 7 experts in their field about a different topic related to wellness in the spa workplace. 

These podcast episodes are fantastic, we have some amazing guest experts to share their knowledge with you and the podcasts themselves are a great way to be introduced to a topic and to start off each day of National Spa Week.

So like I said . . .  you'll be hearing plenty from me over the next few days.

Make sure you join us for National Spa Week and join in the conversation on social.

Adam Chatterley
Chairman of the UK Spa Association