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Welcome to #spavoice
March 2018
Welcome to the March edition of Spa Voice, the UK Spa Association's monthly newsletter.
March this year is an eventful month with Mother’s Day on the 11thof March and Easter commencing on the 30thof March. We look at promotional ideas for both events and prepare our clients for spring treatments after a cold winter.

The Spa & Beauty industry is rapidly changing, adapting flexible employment schedules can be incorporated into our businesses to have a positive impact on the bottom line. Agencies can assist with your staffing requirements and have a positive impact on your business.

What do learners really think of the industry? do they have the focus and skills required to meet staffing needs.
Please save the dates listed below of the Industry Events coming up and be part of the Spa & Wellness future.

Julia Leone
Spa Voice Editor

Agency Therapists
Over the years it has proved harder and harder to recruit for Spas in certain areas, Therapists and Managers in particular. I have never had trouble when recruiting for Fitness staff and Spa Front Office, they would send CVs to me in abundance. However, certainly for Therapists it’s a very different ball game.

When I started out Managing Spas, Therapist CVs would . . .
What do Learners really think about working in our industry?

For a number of years, I have been a business volunteer for Working Knowledge employer engagement specialist, who work with students in colleges while across many subject areas to bridge the gap between education and the workplace.

In my time of volunteering for our industry with . . .

Mothers Day

March brings Mother’s Day and with it, the perfect opportunity to boost sales with the promotion of gift vouchers and spa visits.

Mother and Daughter spa days are a great treat to enjoy together. So, set packages for two with selected treatments are worth promoting.

You could always create limited edition treatments that are . . .


Events . . . 

Armathwaite Hall Hotel & Spa - Tuesday 24th April
11am to 3pm Spring Networking Event
Followed by our Northern Spa Directors Assembly from 3pm onwards.

Join us at the magnificent Armathwaite Hall Hotel and Spa in Cumbria for the UK Spa Associations Spring Networking event. Set in the secluded splendour of 400 acres of deer park & woodland, bordered by the beauty of Bassenthwaite Lake and framed by the dramatic Skiddaw Mountain and Lake District fells. Armathwaite Hall, a former stately home is delighted to host this prestigious event.

Bringing you two informative and thought-provoking speakers. This time around our session speakers will be Danielle Alen, Director of Spa & Hotel at Lifehouse Spa and Hotel and Stu Henshall owner of The Alternative Kitchen.

Lifehouse is a Spa that has always strived to be at the forefront of the industry by exploring new ways to maximise their facilities and services. This year they will become the first spa in the UK to be ‘Dementia Friendly’. With dementia now the lead cause of death in England and Wales, it is something that will sadly affect many of us. As a designated place to go for relaxation and recuperation, a spa should be able to welcome those living with dementia, as they would those going through cancer. This is something very close to their hearts and they are passionate about equipping their staff with the tools to be able to fulfil their guests’ needs at every level. The response to their training so far has been fantastic and they are very excited to be working towards their dementia friendly status this year. Danielle will explain why they chose to launch something so different, what the impact has been like from the industry, press and consumer, how she makes sure that her spa leads the way in new initiatives and why it’s so important for Spa Operators to look for USP's in this competitive market.

Stu Henshall is a plant based food and beverage consultant and will be speaking about how he believes the surge in popularity for a plant based diet isn’t just the latest food trend but the future of food, our planet, and wellness.  He will be discussing the link between food and disease and how providers of nutrition in establishments can give a full package of wellness by revaluating their food offering.  If you are what you eat, then eat smart!
There will also be an opportunity to tour the Spa at Armathwaite Hall and to explore the beautiful grounds alongside a delicious lunch and the usual networking opportunities enabling you to meet up with old friends and make new industry contacts.

We look forward to seeing you in April.

Special Hotel Rates available for the event.

South West Spa Director Assembly12th March at the Scarlet Spa, Cornwall. For more information please email Helena Field

If you haven’t already signed up you can find out more information about all of these events here 
A Note From The Chair . . .

Networking at Exhibitions around the world is essential to collect information which may pertain to your business today. Forums to meet and network at events held in the UK are paramount to the growth of you and your business.  

Create a 12-month calendar of events for your business including networking events, promotional events for both treatments and products which will keep you focused throughout the year.

Charlie Thompson
UKSA Chair

If you haven’t already, make sure you check out our new look website here to find out more about our strategic priorities.