Eco Spas: is it worth investing in ecology?
by Brigita Kliucinskaite
Living in 2019 is as exciting as it is challenging. The climate change, limited resources and an increasing pressure from today’s millennial society, forces businesses to rethink their strategies and actually ask themselves the question: Is it worth going green? Of course, as the customer is the centre of the spa industry, the real question here is whether the customer appreciates spas being ecological.
Do customers actually care about being green?
Not surprisingly, together with a common sense that we must preserve the earth, there are various studies confirming customers actually care. The international study performed significantly outlines that even 95% of individuals feel personally concerned about saving the environment. A study found that only a small group of individuals agreed to paying a 5% premium for . . . .