Courtesy of The Raithwaite Estate Spa, N Yorks
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Active Spa membership with the UK Spa Association (UKSA)

uksa caroline

When it was announced at the Spa Life UK Convention in November that a new Active Spa membership with the UK Spa Association (UKSA) and ukactive was being launched, the overriding response from spa operators was a call for a more joined-up conversation. And that’s exactly the response we needed – confirming this partnership is the way forward for all operators looking to provide a complete wellness offering.

Wellness and what it means is discussed at every turn within both the spa and fitness sectors. Reading a trade spa publication recently, I counted at least four articles covering 360˚ wellness: what it meant, what it included and who was competently delivering it. According to spa professionals well versed in what 360˚ wellness should look like, some overseas resorts are delivering just that – a total wellness package that incorporates emotional health, physical activity and relaxation. Yet here in the UK we are some way behind.

 

Until now, the spa and fitness sectors have operated and networked in very separate professional worlds

 


The global wellness market saw 9.8 per cent growth in 2017, driven by rising demand for spa and wellness services and the growth of the boutique sector. As the trade association for the spa sector, the UKSA recognised the need to provide UK operators with the support and resources to help grow their business in this area and, in turn, the industry as a whole.

Until now, the spa and fitness sectors have operated and networked in very separate professional worlds. Forming an alliance with ukactive, the leading health body for the physical activity sector, couldn’t have come soon enough. Together, this partnership will be representing more than 400 spas and 4,000 health clubs and leisure facilities across the UK.

The new Active Spa membership incorporates key support services across both organisations including health and safety advice, strategic business growth and counsel, networking opportunities, public awareness campaigning and benchmarking. Operators no longer have to justify two separate memberships within their budget to ensure they are servicing every area of their facility, as the Active Spa membership allows relevant members all the benefits of both bodies.

 

The Active Spa Membership will provide spa operators with the professional insight and expertise required to support a true 360˚ wellness solution

 


Personally, I couldn’t be more excited about the opportunities this partnership will bring to the spa sector. Having worked in health and fitness for more than 20 years (some of it within spa operations and hospitality), providing our guests and members with a more robust wellness experience, from the relaxation room to the gym floor, can only come about by combining best practice of both the spa and fitness sectors.

The benefits of both the UKSA and ukactive under the Active Spa Membership will, therefore, provide spa operators with the professional insight and expertise required to support a true 360˚ wellness solution.

About the Author:
Caroline Richings is a board member of the UK Spa Association (UKSA). With more than 25 years’ experience in the health and fitness industry she has worked across many areas of the sector from health club operations to sales, and spent five years at the Sequoia Spa at The Grove Hotel. In 2016, Caroline was invited to join the board of the UKSA and help to facilitate a relationship of mutual collaboration between the spa and fitness industries.

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Thursday, 27 February 2020