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Welcome to #SpaVoice
June 2018
Welcome to the June edition of Spa Voice, the
UK Spa Association's monthly newsletter . . .

 
As we enter the summer and peel back the layers, we recognise the importance of maintaining vitality, most especially for spa employees.

Your employees are the most valuable asset to your business, therefore incorporating a wellness programme into your business model and caring for your employee’s health will optimise their business performance.

A preventative and proactive approach to employee health can significantly reduce days lost to sickness, staff churn and ultimately loss of revenue. And of course finding the right employees for your business in the first place is essential.

This month our writers give you valuable insights into keeping your team healthy, supported and selecting the right candidates for your business. Additionally we hear about the journey that one spa therapist took from being a reluctant retailer to becoming a top product performer.

Attracting more male spa therapists and male clients into UK spas is also on topic this issue, together with information on various upcoming events and campaigns, including some exciting news for National Spa Week 2018.

Finally don’t forget that it’s Global Wellness day on the 9th of June. Check out  the website https://www.globalwellnessday.org to see how you can get involved and what other activities are occurring around the world.
 
Julia Leone
Spa Voice Editor

Spa Staff Engagement Starts in the Interview
by Helena Field
 
I have always believed that the key to engaging your staff and ultimately retaining them begins at the interview.

Whilst every candidate needs to come prepared for the role for which they are being interviewed, so too should the interviewer. Study their CV and be prepared with questions. If you are interviewing for Therapists, you may get . . 
 
 

Keeping Our Industry Spa Therapists Healthy
by Karen Thomas
 
I have been in the spa industry for over 22 years, and it seems a lifetime ago when I walked through the doors of Plymouth College to train and become a "Beauty Therapist".

Back then you had to do everything that encompasses what a therapist was, and this most definitely meant massage…lots of it!

But back then there wasn't . . 
 

Spa-thers Day
by Julia Leone

Treatments for men are being offered more as a feature in spa menu’s and treatment rooms today. Male themed treatments are promoted around Father’s Day, Birthdays and Christmas. 
 
Men go to a spa, for different reasons than women, and most men don’t feel especially drawn to the idea of ‘pampering’.
 
Spa treatments for men should be clearly described with details of the treatment which focus on its physical effect and . .  

 

Spa-tailing - How to Get Confident with Selling from a Therapists Point of View
by Clare Cockell

In the spa and salon business, retail obviously makes a difference to the bottom line and it can be an easy recurring income revenue. But how do we boost the team members who don’t feel confident in retailing?
 
Maddie Parks, Beauty Therapist at The Reef, shares her thoughts, “Starting as an apprentice, I wasn’t confident in retail to begin with. I found it can be quite daunting, almost like there’s pressure to sell within the job role, and being new to the industry, I didn’t know where to begin.

“The first thing that helped me, was getting to know the products; trying them out myself and . . . 
 
 


National Spa Week 2018
10th -17th September

We are extremely thrilled to announce that the official sponsors of NSW 2018 will be the leading spa experience booking site Spabreaks.com and health and beauty experts Lumity Life Skincare

We have also listened to industry feedback and have changed the date of the week to fit with the time of year when spa visits are already top of mind with the public (the first week back to work after the summer break when reality starts kicking in...)

With the backing of two specialist big hitters in the Spa industry, we plan for NSW 2018 to be the big media hit that our industry needs to boost the profile of what spa can do for UK wellness and wellbeing. We've got lots of exciting ideas to capture the imagination of the media and the public this year, under the theme of 'Celebrate Spa', which aims to showcase how far spa has come in the last ten years, and how it can truly cater for and be inclusive of all.

On top of all this, Spabreaks.com will also be the official booking partner for the campaign - meaning any member of the public that wishes to book an exclusive NSW experience through www.spaweek.co.uk can do so through a full end to end online journey in a couple of easy clicks!

We advise all spa operators and suppliers that wish to participate in the campaign this year to get on board as early as possible in order to fully maximise the benefit of your involvement.

For further details on how to take part please visit http://www.spa-uk.org/campaign/national-spa-week
 
 
 

Events . . . 

 
UK Spa Association Summer Networking Event - Bingham, Richmond Upon Thames
- 4th July -


We only have 150 tickets for this event therefore please reserve your place if you are attending: https://www.eventbrite.co.uk/e/uk-spa-association-summer-networking-event-2018-tickets-46102895000


For more information: 
Members please email Helena Field: manager@spa-uk.org
Non-members please call: 01332 2276698
 

Dates for the diary . . . 
 

London Spa Director Assembly - 12th June 4pm - 6pm at Sofitel London Heathrow

Northern Spa Director Assembly – 29th June 1pm to 3pm at The Spa at Ribby Hall


For further information on any of these events please contact Helena Field, General Manager of the UK Spa Association on 07944 666504, or find more information on the website www.spa-uk.org
 
A Note From The Chair . . .

More male therapists rising through the ranks

For an industry which rightly prides itself on promotion from within, it is inevitable a number of our senior positions are filled by high-quality female ex-therapists, but does that mean our industry is restrictive to men?  Absolutely not.  The opposite is true, but it is merely a numerical inevitability given the lower number of male therapists within our spas.  It would be interesting to take this analysis to mainland Europe, where so many male therapists are welcomed, and massage is such a way of life that perception of the therapist role has always been a little more male-friendly.
 
However, my belief is the employment market is moving, driven in part by the increase of on-demand spa treatments, at home, and male therapists are well placed to seize on this growth in (predominantly) the massage treatment business in the UK.
 
At management level, the arrival of male commercially-driven non-sector specialists has always promised to deliver, but failed to draw the big numbers.  There is a skill to handling therapists, whilst balancing the books, and driving sales, and running a spa takes that understanding.  My advice to male colleagues joining the industry is preparing to learn, especially at first.  Sometimes, it is no bad thing to be outnumbered!


Charlie Thompson
UKSA Chair

If you haven’t already, make sure you check out our new look website here to find out more about our strategic priorities.
 
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