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Welcome to #spavoice
January 2018
Welcome to January's edition of Spa Voice, the UK Spa Association‘s monthly newsletter.
 
We welcome 2018 and reflect on last year’s events and promotions we have executed and evaluate how effective they were. A New Year stimulates thoughts of how to sustain the business we have and grow the business meeting market demands.

We feature the benefits of training staff, and how it will improve your profit and morale. Taking into consideration supporting emotional wellness of the staff as we nurture the clients on a daily basis. 

Mind-set is very powerful in helping us achieve and deliver, we look at how we can use our mind to focus in 2018. Schedule your up and coming events this year by joining us at a director’s assembly, and attend the World Spa & Wellness conventions at Excel in February.

We look forward to meeting you soon 
 

Julia Leone
Spa Voice Editor

 
Staff Training can improve business performance, profit and staff morale.
 
Have you ever been on a training course and felt inspired re-energised ready to deliver what you have learnt to all your clients?

January Can be a month to schedule training develop staff in further skills to meet your client’s demands. 
 
 

New Year is the perfect time to get in gear and refocus for a strong 2018

It’s a New Year and a great time to refocus and regroup.

One thing we are learning more and more is that the mind-set is very powerful in helping us achieve and deliver. It gives us confidence and motivation when we take the time out to tap into our mind on various areas of our life, and in turn gives us . . .
 

How to support the emotional wellness of your team


Supporting the emotional wellness of your team is a complex business because we are dealing with people.

People who have hopes and fears, dreams and dilemmas. We are also dealing with sensitive people. Young people (in the main) and we have to act as a boss, confident and guide. But believe me – if you do this with passion and commitment and maintain this as an on-going practice, you will benefit with a more engaged team and a more passionate and revitalized team.

 
 

Up Coming Industry Events

We have a number of important industry events on the horizon, including:
  • Professional Beauty on the 25th and 26th February
  • World Spa & Wellness Convention (London Excel) 25th & 26th February 2018
  • UK Spa Association Networking Day - 24th April at Armathwaite Hall incorporating the Northern Spa Directors Assembly.

Next Spa Directors Assembly Dates:
  • London - 7th March 
  • South West - 12th March
  • Northern - 24th April


If you haven’t already signed up you can find out more information about all of these events here 
 

Spa Benchmarking Insights: Who Sells the Most Retail?


If you are already one of the spas registered for the UK Spa Associations Benchmarking scheme, then you will already be benefitting from the monthly benchmarking reports allowing you to compare your spa's performance with that of other similar spas in the UK.

This valuable data is designed to show you where you are excelling in your businesses performance and where you could make improvements.

Given the accumulated data that we now have available, in 2018 the UK Spa Association will produce quarterly "Insights' based on the data provided by our registered spas. This will highlight interesting patterns, trends or disparities based solely on the data that would not immediately be obvious to registered spas simply from the benchmark reports they receive each month.

The first full Insights Report will be produced in March 2018, to give you a bit of a taster  . . . and for a bit of fun, here is a question?

Who sells the most retail  . . . North or South?

Click Below to find out . . . 

 
 

TWO DAYS OF LEADERSHIP, INSPIRATION AND NETWORKING AT EUROPE'S LEADING MEETING PLACE FOR SPA & WELLNESS


The World Spa & Wellness Convention will return to ExCeL London on February 25th - 26th, as part of the Professional Beauty trade show. Unique in Europe, the World Spa & Wellness Convention is a leading spa industry networking event for senior management.
 
With a global following and attracting an audience of over 300 senior professionals, this strategy-focused event brings . . .

 
 
A Note From The Chair . . .

“When we look outside the (happy growing) bubble of our own industry we can see how more mature sectors have evolved, and how our-selves may potentially do the same in some areas.  Most interestingly, the rise and rise of immediate access information has exposed a flaw in the levels of accurate and insightful industry data, both to help existing spa or salon operators in our market, and also those looking to get started and open their own premises.
 
Benchmarking and market data gives us the first stage of the necessary insights to bring together the industry more strongly, and help us all understand just how well we are performing against our competition.  The more critical second step is then to make the correct decisions to improve the marketing and sales activity that follows.  Free to all UKSA members, this is set to become a fundamental part of how we grow our industry, both from inside and to facilitate new operators into the growing spaces that exist”


Charlie Thompson
UKSA Chair

If you haven’t already, make sure you check out our new look website here to find out more about our strategic priorities.
 
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